PNMP adapts methodologies used in clinical psychology and applies them to marketing.  PNMP methodologies view products through the eyes of the customer; enabling companies to create products and marketing programs that satisfy the criteria customers use to make purchase decisions.

Our methodology includes a technique which psychologists have used for over fifty years.  We have adapted this technique to understand how customers and prospects make judgments and decisions about concepts, products, advertising or other marketing elements.

Emotional Imperative

PNMP methodology identifies emotions, which are vital to understanding consumer perceptions.  Attitudes and behavior are largely determined by emotion.  Researchers have found that decisions made solely on the basis of rational thinking are exceptions rather than the rule.   Neuroscientists tell us that emotions dominate our brain’s processes.  

Predictive Power

Consumers don't have a simple Pavlovian response to media, messages or products; they make judgments about those elements, interpreting how they fit into their lives.  

When we know the judgments and decision-making process that customers and prospects use for a product and its category, we can predict their behavior.  This predictive capability gives marketers the power they need to achieve greater success.