For information about the following publications,
"Bring Customer Focus Back to Digital Goals," Advertising
Age 12.3.07
"Focus Groups Are Valid When Done Right," American
Marketing Association Marketing News 12.1.06
"Discovering How Your Customers Think," White
Paper 10.20.08
"Consumer Psychology Research to Select Magazine Covers
That Will Maximize Retail Sales," White Paper 4.10.08
Consumer Psychology Research to Identify Winning Concepts
and Advertising," White Paper 4.2.08
"How Consumer Psychology Can Increase the Effectiveness
of Internet Advertising," White Paper 9.14.07
