Since 1985, Dr. Murray has consulted and conducted research for leading corporations,
non-profit organizations and government.
Dr. Murray has developed innovative research methodologies, including new methods for evaluating
concepts, products, advertising and other marketing elements. Dr. Murray’s
methodologies take techniques used in clinical psychology and apply them to marketing.
Dr. Murray was awarded U.S. and international patents covering
the integration of messages into interactive content.
Dr. Murray’s professional experience includes executive positions at Kraft General
Foods, the Mennen Company (Colgate) and the New York
advertising agency Avrett Free & Ginsberg (Interpublic).
His writing has been published in Advertising Age
and the magazine of the American Marketing Association.
Dr. Murray is a member of the American Psychological Association and The Society for Consumer
Psychology.
Dr. Murray and his colleagues - who have combined expertise in psychology, marketing and
research - apply methodologies adapted from clinical psychology to provide clients with unparalleled insights into costumer
behavior.