Peter Noel Murray, Ph.D. + Partners enable corporations and other organizations to achieve greater
success by understanding how customers and prospects make judgments and purchase decisions.
Psychology is the vital ingredient
in every marketing and sales activity. Every step in the marketing process contains
psychological touch points that make the difference between success and failure.
The formula for marketing success is elusive. Most new products fail in spite of research that promises success. Few advertising
campaigns live up to the expectations established by research. The gap between
predictions from traditional research methods and consumer behavior in the marketplace results from systematic bias in
the research process (see Methodology).
Consumer Psychology overcomes the problem
of bias by using methodologies adapted from clinical psychology. This approach reveals genuine perceptions and interpretations, providing
clients with unparalleled insights into the factors driving customer behavior.
Because
Consumer Psychology reveals how customers and prospects think, it provides a more accurate projection of how consumers will
behave. Consumer Psychology enables marketers to achieve consistent success based
on analysis of their concepts, products and marketing campaigns; and from application to new product development, online marketing,
analysis of social media, and most other marketing programs.
Dr. Murray’s Consumer Psychology team includes clinical
and academic psychologists who conduct interviews, analysis and participate in consulting with clients, as well as professionals
with expertise and experience in marketing and research.