Peter is founder & CEO of EmotionInc and Principal of Peter Noel Murray PhD and Partners, a research-based consulting practice focusing on emotion and behavior change.
He developed innovative emotion research methodologies, adapting techniques used clinical psychotherapy. His models for behavior and behavior change are based on perceptions, emotions, and emotional end-benefits.
His approach focuses on strategy and communications; and has produced breakthrough insights in health behavior (including medication non-adherence), brand marketing, and other business segments.
Murray contributes to Psychology Today with a blog, “Inside the Consumer Mind.”
He is a member of the American Psychological Association and the Society of Consumer Psychology. He holds degrees from Georgetown University, the American University, and the University of Maryland College Park.