Peter Noel Murray PhD is founder & CEO of EFM Discovery, a research-based consulting practice helping organizations understand how and why behavior happens. Not just what people do, but what drives them to act, decide, avoid, or engage.
EFM works with clients ranging from business development for national and international corporations and brands . . . to category-specific behavioral questions, problems and opportunities; such as nonadherence in healthcare, sales declines in premium luxury categories, waning commitment to nonprofit causes, and others. In each case, the rational explanations fail at the surface. EFM provides a new, deeper lens. EFM detects the emotional and symbolic meanings attached to products, services, and experiences that either motivate action or silently block it.
EFM’s method is not opinion-based. It is proprietary, research-driven, drawing on decades of neuroscience, psychology, and human experience. Through carefully structured diagnostic conversations and interpretive analysis, we reveal the emotional narratives that shape the decision-making landscape of our clients’ consumers, patients, or employees.
Peter contributes to Psychology Today with a blog, “Inside the Consumer Mind.”
He is a member of the American Psychological Association and the Society of Consumer Psychology. Peter holds degrees from Georgetown University, the American University, and the University of Maryland College Park. He has been Visiting Professor at the University of Denver and Guest Lecturer to MBA students at the Columbia University Business School.
Peter was awarded U.S. and international patents covering the integration of visuals into streamed videos. The principles that are the foundation of this patent are derived from cognitive psychology.
Peter has been featured speaker at media and marketing industry events; has been interviewed on network television programs and Internet podcasts - as well as for articles in leading magazines and newspapers; and his writing has appeared in industry publications and text books.
