Peter is founder & CEO of EmotionInc and Principal of Peter Noel Murray PhD and Partners, a research-based consulting practice focusing on emotion and behavior change.
He developed innovative emotion research methodologies, adapting techniques used in clinical psychotherapy. His models for behavior and behavior change are based on perceptions, emotions, and emotional end-benefits.
His approach focuses on strategy and communications; and has produced breakthrough insights in health behavior (including medication non-adherence), customer experience, brand marketing, and other business segments.
Peter contributes to Psychology Today with a blog, “Inside the Consumer Mind.”
He is a member of the American Psychological Association and the Society of Consumer Psychology. He holds degrees from Georgetown University, the American University, and the University of Maryland College Park. He has been Visiting Professor at the Daniels Business School at the University of Denver and Guest Lecturer to MBA students at the Columbia University Business School.
Peter has been featured speaker at media and marketing industry events; has been interviewed on network television programs and Internet podcasts - as well as for articles in leading magazines and newspapers; and his writing has appeared in industry publications and text books.